WEB DESIGNER • DIGITAL CREATOR
Hi, this is Ashley Lee.
I offer a systems and stories mindset, while using design to bring ideas to life. Passionate about crafting user-centric designs for intuitive digital experiences, I am ready to solve business problems. I am flexible and adaptable, and believe that the best designs occur when aesthetic meets functionality.
PROJECTS
App Design
Implemented various UX research methods and strategies to solve business problems by understanding user needs and improving user experience design
UX Research
Competitor analysis, quantitative and qualitative research, behavioural and attitudinal studies, moderated and unmoderated sessions, analysis such as tree testing, card sorting, 2×2 matrix, affinity diagram, usability and validation testing such as A/B testing, iterations
UI Design
UX strategy such as dot voting and focusing on MVP, user persona, user flows, user journey and experience mapping, site map, information architecture, concept sketches, dot voting, wireframes, low fidelity and hi fidelity prototypes
Web Design
Graphic Design
Implemented composition, typography and colour theory with understanding of brand identity principles to ensure visual consistency while delivering digital assets and print solutions
Branding and Visual Identity
Mood board, logo, style guide, graphics, mockups, iconographies, illustrations and packaging designs
Advertising & Marketing Collateral
Infographics, brochures, product catalogues, proposals, presentations, magazines, posters, banners, social media posts
